Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, today announced it has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon. The two companies will combine under the Quartile…

Ocean freight will never be speedy, but it is consistent. Even when all is calm in the world, the journey from Shanghai to Long Beach takes 21 days. Today, the supply chain is anything but calm. Amazon sellers can see their inventory on ships from the shore at Long Beach…

Our “Friday Feature” webinar series continued with “Diversify Your E-Commerce Traffic Sources: Google Search for Amazon Sellers,” featuring John Kennard of Google Shopping. …

One of the prominent leaders in buying up and scaling third-party merchants selling on Amazon and other marketplace platforms uses Quartile as a core part of its growth and scale plan. Thrasio, the Boston-based startup, has recently received a vast infusion of cash that it will be using to continue…

More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods (including import shipping) to cost-per-click (CPC) prices, are driving many historically profitable sellers into the red. …

The adage of “what goes up must come down” has long been accepted as a basic fact of life, but in the age of cloud computing and online sales, economies of scale are often changing the game. …

As human beings, we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of course, the all-consuming question for every Amazon seller: How many clicks did it take…

The profession of marketing has always been known for being both intensely competitive and intensely collaborative. Prior to Covid, many marketers relied on a wealth of conference opportunities to connect with colleagues and stay ahead of the game. Now, with vaccines taking hold, the in-person conference circuit is making a…

We know that running ads when your customers are more likely to buy improves business outcomes like conversion rates and ROI, but now Quartile has the data to prove it. This summer, nearly 200 advertisers participated in our new hourly optimization feature beta, and the data is super exciting. During…