Toy Shopping Isn’t Child’s Play This Holiday SeasonThere’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage…Dec 18, 2021Dec 18, 2021
Quartile Acquires Sidecar!Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, today announced it has acquired Sidecar, a…Dec 17, 2021Dec 17, 2021
Keep Calm and Maintain Your Inventory: Best Practices for Finding Profit Amid the Supply Chain…Ocean freight will never be speedy, but it is consistent. Even when all is calm in the world, the journey from Shanghai to Long Beach takes…Nov 22, 2021Nov 22, 2021
Avenues of Opportunity: Google and Quartile Make the Case for Amazon Sellers to Diversify Ecomm…Our “Friday Feature” webinar series continued with “Diversify Your E-Commerce Traffic Sources: Google Search for Amazon Sellers,” featuring…Nov 21, 2021Nov 21, 2021
Thrasio Explains, Why Quartile?One of the prominent leaders in buying up and scaling third-party merchants selling on Amazon and other marketplace platforms uses Quartile…Nov 19, 2021Nov 19, 2021
What is Margin-Based Targeting and Optimization for Amazon Ads?More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from…Oct 22, 2021Oct 22, 2021
Machine Learning Curve to Outperform Human IntuitionThe adage of “what goes up must come down” has long been accepted as a basic fact of life, but in the age of cloud computing and online…Oct 18, 2021Oct 18, 2021
The New Age of E-Commerce AttributionAs human beings, we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the…Oct 15, 2021Oct 15, 2021
Ecomm’s New Normal: The Good, The Bad, and The PromisingThe profession of marketing has always been known for being both intensely competitive and intensely collaborative. Prior to Covid, many…Oct 14, 2021Oct 14, 2021
Hourly Optimization Improves Amazon Advertising ROI by 10% or MoreWe know that running ads when your customers are more likely to buy improves business outcomes like conversion rates and ROI, but now…Sep 28, 2021Sep 28, 2021
